Promotion in healthcare is subject to the general advertising rules and to sector-specific restrictions. The line between information and advertising is the main risk area for platforms.
User reviews and rating systems create enforcement risk when they suggest an indirect promise about treatment outcomes. A moderation policy should tie publication decisions to objective criteria.
In influencer collaborations the commercial nature of the content must be disclosed, and statements promising treatment outcomes avoided. The contract should cover content approval and the allocation of liability.
A pre-publication checklist keeps the content workflow orderly.
Related practice area: Healthcare Law
This article is general information and does not replace legal advice. Legal Notice